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KEY INFORMATION - WELLNESS MARKET IN AFRICA

The global wellness tourism market size was valued at $814.6 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 12.42% from 2023 to 2030, according to Grand View Research. The African continent, which is rich in natural beauty and cultural heritage, is experiencing a burgeoning demand for experiential travel and wellness retreats, and is expected to be of key contribution to this worldwide boom. According to Brookings, consumer spending on tourism, hospitality, and recreation in Africa is projected to reach about $261.77 billion in 2030, $137.87 billion more than in 2015.

 

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From the tranquil beaches of the Indian Ocean to the majestic mountains and expansive savannas, the continent offers an array of environments conducive to relaxation and rejuvenation.
This, coupled with the unique blend of traditional African healing practices and modern wellness techniques, creates an unparalleled experience for wellness seekers.
Although reports by the United Nations Tourism show that tourism in the continent is still at its early stage of development and strongly connected with more general and longstanding developmental challenges like infrastructure and security, some African countries have positioned themselves as wellness and experiential travel destination countries in the continent.

Governments and private investors are recognizing the potential for high returns in this sector, leading to increased funding and development projects.  For example, the African Union endorsed the continent’s Tourism Action Plan (TAP), which was developed by the New Partnership for Africa’s Development (NEPAD), now called African Union Development Agency (AUDA). Also, 15 members of the Economic Community of West African States (ECOWAS) have introduced a visa policy that enables free movement of people across member states, offering a larger market to international travelers.

Source: Beauty Matters, 2024

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CONCEPT

Conferences

Get inspired by rich program of keynotes & panel discussions by renowned speakers from Africa & Europe

Sponsors

Meet the main players in the sector: brands, manufacturers, suppliers, service providers, and consultants, both African & international

Networking

Seize the opportunity to have informal interactions between sponsors, speakers & visitors during coffee breaks, lunch breaks, and dinner
KEY FIGURES
6
Keynote Conferences
12
Sponsors
100
Delegates
VISITOR'S PROFILE
Hotel investors looking for new opportunities in Africa
Directors of hotels, resorts and operation directors
Group wellness directors, Spa managers, consultants
Architects, interior designers, concept developers
SCHEDULE
Detailed conference program coming soon, stay tuned!

8.30 am - 9.00 am

Registration / Welcome
Registration / Welcome

9.00 am - 9.10 am

Welcoming opening speech
Welcoming opening speech

9.15 am - 12.30 pm

Conferences
Conferences

12.30 pm - 2.00 pm

Lunch Break
Lunch Break

2.00 pm - 4.30 pm

Conferences
Conferences

8.00 pm - 10.30 pm

Networking dinner
Networking dinner

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