The global wellness tourism market size was valued at $814.6 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 12.42% from 2023 to 2030, according to Grand View Research. The African continent, which is rich in natural beauty and cultural heritage, is experiencing a burgeoning demand for experiential travel and wellness retreats, and is expected to be of key contribution to this worldwide boom. According to Brookings, consumer spending on tourism, hospitality, and recreation in Africa is projected to reach about $261.77 billion in 2030, $137.87 billion more than in 2015.
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